via: five
Notes:
Online video has been on the rise now that mobile is pervasive and social platforms are more video-friendly. And while there are many types of content that can engage people, motion graphic videos are particularly suited to help brands tell their stories.
They’re emotionally captivating. With VO, music, beautiful animations, and powerful narratives, they can make you laugh, cry, and learn.
They make content easier to comprehend. Motion graphics are a fantastic tool to explain processes, products, or dense subjects—in a short amount of time. (Here are some great examples of explainer videos if you want to see them at work.)
They don’t require much from the viewer. People can sit back and watch, without having to spend much energy.
They’re easy to repurpose. You can cut one motion graphic into several 30-second promotional vids, update VO, or turn your existing motion graphics into static infographics.
For brands looking to make a connection with their viewers, motion is a no-brainer. But not all motion graphics are created equal. Truly great motion graphic examples make the most of every tool to tell a captivating story that engages people on all levels.
- Five